Drizly, the technology company behind the first and largest on-demand alcohol app, today introduced new marketplace features that will transform the way consumers shop for beer, wine and spirits. The announcement was made at an event introducing Drizly to the San Francisco market.
By bringing transparency to what has been an opaque and difficult to shop product category, Drizly’s marketplace makes it easier to shop for alcohol online. Consumers can now simultaneously browse the inventories of multiple local retailers and compare prices between them. Through this “endless aisle” shopping experience, consumers have access to the largest possible product selection, can find the lowest prices and may choose to receive their order when and where it is most convenient for them. Depending on their location, consumers will have a range of fulfillment options available to them, including delivery, in-store pick-up and shipping.
“We launched Drizly in 2013 as an on-demand service to make the alcohol buying experience easier. Since then we have aggressively developed our retail partner network, user base and technology to support an e-commerce platform that appeals to a much broader set of consumers,” said Nick Rellas, co-founder and CEO of Drizly.
The launch of Drizly’s marketplace is the latest example of the company’s work to modernize the alcohol industry and enhance the shopping experience. The move further distances Drizly from other on-demand companies that have based their models strictly on delivery.
“Analysts predict that close to 40 percent of online spend will be owned by marketplace retailers by 2020,” noted Rellas. “Our shift to the marketplace model was the natural progression for our business and having that vision early on has allowed us to excel at each stage as we streamline the alcohol shopping experience for consumers.”
The marketplace also helps retailers, providing them additional customers, modern inventory management tools and improved local market insights.
Drizly is rolling out its marketplace features in conjunction with its launch in San Francisco. Beginning today, more than 1.5M residents across San Francisco, East Bay and Stockton will have access to Drizly and be able to shop thousands of options across beer, wine and spirits.
Kerin Horgan, 508-577-1054