CAMBRIDGE, Mass. – January 7, 2014 – Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today announced it has been selected as the preferred rich media mobile advertising partner for GroupM Ireland, the leading global media investment management operation. This strategic partnership empowers GroupM agencies across Ireland to quickly and efficiently deploy rich media mobile campaigns for their brands through the use of AdCreator 3, Celtra’s market-leading rich media ad production, delivery and analytics platform.
GroupM agencies in Ireland including MediaCom, Mindshare, Maxus and MEC can now bolster their mobile proposition, creating native, compelling rich media advertisements that run flawlessly across iOS and Android smartphones and tablets. AdCreator 3’s self- service model provides in-depth reporting and full campaign creative control, allowing GroupM Ireland agencies to build advanced mobile rich media advertisements that deliver enhanced engagement rates and superior insight into how consumers are engaging with brand campaigns.
“We recognize the value in Celtra’s centralized platform for creative and campaign execution and management as we look to build out our agencies’ mobile rich media capabilities,” said Jill Robinson, Head of TV and Digital Investment, GroupM Ireland. “AdCreator 3 not only offers consumers more immersive, personalized brand experiences, but it also allows us to more effectively monitor our campaigns in real-time through the platform’s comprehensive tracking and analytics capabilities.”
Celtra’s AdCreator 3 enables GroupM Ireland to take full advantage of agency creative production offerings and leverage its position as a leader within the mobile advertising space while maintaining access to all aspects of brand campaigns. Through this partnership, Celtra will support GroupM to ensure seamless campaign execution across all its agencies in Ireland.
“Celtra’s designation by GroupM as its preferred rich media mobile advertising provider in Ireland is a testament to Celtra’s reputation as innovative and knowledgeable within the mobile rich media advertising market amongst publishers, networks and creative agencies,” said Jonathan Milne, Celtra General Manager, EMEA. “Our AdCreator 3 platform offers GroupM Ireland agencies a competitive advantage and the opportunity to expand their client offering by providing mobile-specific creative that boosts overall awareness and engagement.”
Celtra’s dedicated certification team ensures limitations on rich media availability are removed amongst GroupM Ireland buying points.￼ AdCreator 3 will provide MediaCom, Mindshare, Maxus and MEC the ability to adjust strategy, targeting and messaging ￼according to immediate consumer feedback, driving higher brand campaign ROI and
￼allowing agencies to improve upon past campaigns by viewing what advertisements have been most effective through its powerful and easy-to-use dashboard.