Company continues aggressive push to scale social media opportunities for enterprise marketers
New York, October 16, 2013 – Today SocialFlow, the premier social media marketing company, announced that it has extended its support of Twitter advertising into its Forte product to allow for the simple, timely promotion of high-performing Tweets.
“We think it’s important to be able to bridge the gap between social media managers and media buyers,” said Jim Anderson, CEO of SocialFlow. “Today’s launch makes it that much easier for social media managers to be timely and relevant with paid messaging on Twitter. And a great place to start with your paid messaging is with the Tweets that have already resonated with your audience.”
SocialFlow Forte can work as a standalone product or alongside any other social media management solution, by recommending which Tweets are candidates for investment. By understanding the potential appetite for a given Tweet, SocialFlow Forte alerts users that there is a real-time opportunity to see success by promoting that Tweet. With just one click, Forte segments the targeting criteria and allocates budget. By removing the most manual and labor-intensive pieces of a process that requires speed in execution in order to be successful in connecting with the audience, SocialFlow has once again changed the way that value is realized on social media marketing platforms.
SocialFlow launched Forte for Facebook earlier this year, and many clients have already used it to promote their Facebook posts. The company was selected as a Twitter Ads API partner in June and immediately began work on integrating and extending their platform.
Frank Speiser, co-founder and Chief Product Officer of SocialFlow notes, “If an audience is not inclined to pay attention, they aren’t going to pay attention. There are immense commercial opportunities in social, but those networks work on people-centric principles, you have to share well in order to matter. Our first product, Cadence Optimized Publisher, is clearly the best publishing solution on the market, and is used by the most successful companies sharing to social today. We know how to win on the social graph, and we applied those key findings to Forte. Paid media absolutely needs to be relevant. You are sharing to an audience, which is a complex problem in its own right, but in these cases you’re sharing to people who may not have elected to directly follow you. You are a guest in their feed, and you are likely competing for their attention with Tweets that come from sources they have chosen to connect with. If you’re going to win that comparison, you need to relevant. When you do win, however, your upside is tremendous. Our products can do this for you.”
SocialFlow is the premier social marketing optimization technology company that enables the world’s most powerful brands to drive superior results connecting their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and seamlessly integrates businesses goals with a company’s social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as Stuart Weitzman, Pepsi, Burberry, Forbes, Walmart, and The New York Times. To learn more about SocialFlow, please visit us at www.socialflow.com.