App Name: Springpad

Price: Free

Available Platforms: iOS, Android, Kindle, Chrome and Desktop

What does this app do?:  When it comes to keeping track of the things we want to remember there are any number of ways to go about it. From calendar reminders to personal assistants to apps–even doing it the old fashioned way by scribbling notes down on a piece of paper–people need a method by which to stay organized.

Springpad is one such way to go about this feat.  The productivity app allows users to copy, save and share items from a variety of categories such as products you want buy, links you want to keep, and checklists you want to stay on top of and even recipes you hope to prepare. Tap the yellow “+” and begin adding items to a notebook, like Epicurious.com’s recipe for “Little Apricot Cakes,” or the movie “Anchorman: The Legend Continues.” The items will appear in a collage-like layout on your device reminiscent of Pinterest’s visually driven app. Springpad, however, attempts to take organizing all of that information a step further;  to help you stay on top of your “springs,” the app will create a shopping list of ingredients to actually make those apricot cakes, for example, or notify you when the movie you flagged is available in Netflix.

The app’s features extend beyond just the ability to make product wish-lists. For the to-do driven list maker, Springpad provides the ability to create task and check lists as well create notebooks, such as “Team Project for Work,” and share them with others to collaborate on projects.

Is it easy to install?: Yes. Download Springpad, create a login, and go.

Should I try it?: Springpad will remind users of Pinterest in that it caters to those who rely on images to help them stay organized, and the concept of creating and sharing “notebooks” seems a lot like Evernote. However, through it’s easy-to-use layout and effort to provide you with relevant data about items you’ve saved, such as when that book you’ve been dying to read goes on sale, Springpad sets itself apart making it a nice option for those looking for an intelligent way to stay organized.

(Article by  Mary Godfrey)

 

Six Industry Leaders Join Board of Directors

BOSTON–(BUSINESS WIRE)–MITX, the Massachusetts Innovation & Technology Exchange, announced today that it has named six new members to its Board of Directors, an esteemed group of marketing visionaries, accomplished entrepreneurs and tech industry leaders.

These new members represent the marketing and technology core of MITX. The new members are:

David Chang, Chief Operating Officer, PayPal Media Network
Wayne Chang, GM, Crashlytics, Twitter
Jennifer Lum, Co-founder, Adelphic Mobile
Mark McWeeny, President of New Ventures and Chief Marketing Officer, Rue La La
Rudina Seseri, Partner, Fairhaven Capital
Seth van der Swaagh, Head of Industry, Telecom, Google

President of MITX Debi Kleiman said, “I couldn’t be more excited to welcome our new Board members. They represent everything that MITX is about; their ideas and companies are driving the growth of our community and as individuals, they each are inspiring innovators. The caliber of excellence they have reached in their profession is a direct reflection of how amazing our local ecosystem has grown to be, I can’t wait to see it continue to translate throughout our organization.”

MITX’s impact and influence has grown enormously in recent years. As shown by its highly successful 10th Annual Innovation Awards, a competition that celebrates digital innovations shaping the future of how we work and play. And by the expansion of FutureM, a national event October 16-18 in Boston, that brings marketing and technology leaders together in a 3-day event experience to discuss and explore the future of marketing, media and mobile.

Joe Grimaldi, CEO and Chairman of Mullen and Chairman of the Board of MITX, said, “The technology/media/marketing sector here in Boston continues to surpass boundaries and show its strength on a national scale. MITX is fostering and exemplifying this progress evolving on a parallel path as its own dynamic organization. These new board members embody this growth and new level of distinction — we’re very excited to welcome them onto the MITX Board.”

About MITX

Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange – is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in the Innovation District in Boston, MA. For more information, visit http://www.mitx.org/.

Contacts

MITX
Taylor Haney, 617-871-2155
taylor@mitx.org

CAMBRIDGE, Mass.— June 27, 2013—Co3 Systems, the leader in Security Incident Response software, announced today that it will be joining the ranks of the McAfee Security Innovation Alliance (McAfee SIA), a premier technology-partnering program.

“Today’s threat vectors are continuously changing and customers are looking for integrated solutions to protect them,” said Ed Barry, vice president of the McAfee Security Innovation Alliance. “The McAfee SIA combines industry leading innovations from partners in an ecosystem that gives customers the power of choice. Customers benefit from the integrated solutions which result in faster time to deployment and protection.”

Co3 enables organizations of all sizes to efficiently prepare for and rapidly manage the response process for security incidents and privacy breach events. Companies using Co3 demonstrably minimize the costs resulting from incidents – in a soon to be published study, a large financial services firm reduced their security incident response time by 90%. With this announcement Co3 expands the integrations available with complementary technologies that automate the assessment, analysis, and response to security incidents.

“Co3 is very excited to be a part of the McAfee Security Innovation Alliance. It’s being managed by such an established and well-trusted leader in the security industry,” said John Bruce, CEO of Co3 Systems. “Becoming a partner of McAfee’s SIA further validates our approach to Security Incident Response and is a step toward fulfilling our goal of providing customers with a seamless way to manage all of their response activity.”

 

Follow Co3 Systems:

Co3 Systems Blog: https://www.co3sys.com/blog

Videos:  https://www.co3sys.com/product-videos

Events & Webinar Series:  https://www.co3sys.com/news/events

Twitter: @co3sys

 

About Co3 Systems

Headquartered in Cambridge, MA, Co3 Systems is an innovator in Security Incident Response solutions. The company’s SaaS-based offering enables organizations of all sizes to efficiently prepare for and rapidly manage the Response Process for Security Incidents and Privacy Breach events. Companies using Co3 demonstrably minimize the costs resulting from incidents. With funding from Fairhaven Capital, the company’s executive team and advisors comprise experts from world-leading security, privacy, software and service organizations. On the web atwww.co3sys.com.

 

Twitter’s first five Ads API partners were dominated by hardcore digital advertisers. Its newest five API partners are dominated by hardcore enterprise-focused social media marketing firms.

Today Twitter added five new Ads API parters, expanding the program to 10 API partners in total. While in the first cohort names like SHIFT and TBG Digital were big, along with Adobe’s digital advertising division and Salesforce, the only really social tool was HootSuite. In the new cohort, the emphasis is more on social.

But perhaps even more importantly, the emphasis is on the new partners’ enterprise-level customer base.

The new partners are:

Kenshoo Social: Digital marketing for social and search. Clients include Kayak, HP, Sears, and Tesco.
Optimal Social: Optimal identifies content that may be going viral and amplifies it for clients like Gucci, Sephora, GoDaddy, and Hearst.
SocialCode: Social community building tool, with clients such as VW, Samsung, Ikea, and MasterCard.
SocialFlow: Helps brands like Pepsi, Dole, and the National Geographic activate their social networks.
Unified Social: Offer a “social operating platform” to help clients like HBO, Microsoft, Intel, Toyota, and Unilever measure, engage, and advertise on social networks.
Voxsup: Provides a “big data” behavioral database of online activity with sentiment analysis for clients like the PGA, Microsoft, and Century21.

“Our first five partners were driven by our need to verify we were building the right API — so we started working with top partners in various verticals to bring the Ads API to market,” Twitter Ads API manager Doug Williams posted this morning. “With a few months of having our API in market, and continued feedback from our top U.S. agencies and advertisers, we identified which tools and services were going to help them efficiently scale Twitter campaigns.”

That’s what drove the new selection of Ads API partners, in other words: Twitter’s top U.S. agencies and advertisers.

It’s no secret that Twitter has been pushing monetization hard in 2013. With a new demographic targeting tools as well as keyword targeting tools, a rumored automated ad exchange, a $200 million ad deal with Starcom, and recent second-screen advertising and promotion deals with brands like Viacom’s MTV, Twitter is improving its tools and capabilities for advertisers almost weekly, probably in preparation for an IPO later this year.

These new partners are a huge help — not just because they’re focused on social, but also because they bring their large lists of massive enterprise customers. By giving them full access to the Twitter Ads API, those clients can now buy Twitter ads right within the platforms and dashboards they’re already using.

Untethered mobile capabilities enable access any time, over any device to ensure brands and publishers stay connected as life happens in real-time

NEW YORK, June 24, 2013 /PRNewswire/ — SocialFlow, the premier social media marketing optimization technology company, announced its customers can now access its industry leading Crescendo social marketing solutions over any device, ensuring that customers can rapidly and proactively manage social marketing programs whenever and wherever they are. The new mobile features enable brands and publishers to further optimize their social media campaigns on Facebook and Twitter based on events occurring in real-time, around the world. Additionally, the features offer the ability to monitor progress and traction as conversations and content flow across social networks.

“In today’s 24/7 news and entertainment cycle, brands and publishers need to ensure they can respond to changing dynamics as news breaks, information goes viral and live events present new opportunities to engage or pause programs,” said Missy Godfrey, CEO of SocialFlow. “Whether this means tweeting live or posting to Facebook in support of new information, or postponing scheduled programs to better optimize delivery, SocialFlow’s new mobile features provide the flexibility to manage programs more effectively and efficiently.”

Available on any mobile device with a browser, including Android or iOS devices, users will be able to manage and pause their queue, edit previously scheduled messages, access message timelines, tweet and post during live events and share photos across all of their social networking accounts. Brands and publishers will also be able to gauge the impact of real-time tweets and Facebook posts by monitoring clicks, retweets, Likes and shares.

With Crescendo, brands and publishers have access to a wide range of applications from SocialFlow including the award-winning Crescendo, Forte and Cadence platforms. These platforms enable brands and publishers to amplify, extend and target message delivery to generate the most impact. This can be a publisher delivering content, a brand finding the right time to inspire a consumer, or an agency looking to find the right time for its clients to engage.

About SocialFlow

SocialFlow is the premier social marketing optimization technology company that enables the world’s most powerful brands to drive superior results connecting their earned, owned and paid media strategies. Powered by high-performance, proprietary technology and predictive data analytics, the company offers a full suite of services that expand audience engagement and increase the average revenue per customer, seamlessly meshing businesses goals with a company’s social media strategy. Founded in 2009, New York based SocialFlow works with numerous well-respected brands and publishers such as Pepsi, Burberry, Forbes, Walmart, The New York Times, and National Geographic. To learn more about SocialFlow, please visit us at www.socialflow.com.

SOURCE SocialFlow

CONTACT: Media and Analyst: Halley Spong, Connect2 Communications, halley@connect2comm.com, 919-539-7862

Web site: http://www.socialflow.com

FashionPlaytes, Inc., creator of FPgirl.com, today announced it will partner with Toluna, one of the world’s leading online research respondent and technology providers, to help give brands greater insight into what makes tween girls tick. Through this partnership, Toluna will offer its clients the opportunity to gain insight from FPgirl’s vibrant community of tween girls.

FPgirl is a fun, interactive, safe environment where girls can create content, enter contests and provide feedback on a wide range of topics, from technology trends and celebrity influences to brand preferences, style, fashion, and more.

“We have a deep and trusted connection with tween consumers,” says Dana Stanley, VP of Research at FashionPlaytes. “Over the years, our community has guided the evolution of our brand, our product line and our user experience. It’s a natural next step for us to empower these girls to have that same kind of influence with other brands. Working with Toluna we can enable an even greater level of communication between the next generation of shoppers and forward-thinking consumer brands.”

FPgirl is parent-approved and certified by the PRIVO Privacy Assurance Program, recognized by the Federal Trade Commission as an authorized safe harbor under the Children’s Online Privacy Protection Rule. The information our members share through polls, quizzes and other interactions provide valuable insights have the power to help brands and companies develop products and services designed specifically for this market. With over 880,000 girls as part of the FPgirl community, it is quickly becoming one of the top tween destinations online.

“We are delighted to be partnering with FashionPlaytes” says Mark Simon, Toluna, North America, “and look forward to providing our thousands of global clients with the ability to tap into the opinions of this highly sought-after target market.”

About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the go-to destination for Gen Z girls who want their voices to be heard. These bright, talented and engaged consumers have demanded a girl-driven online space where they can talk about everything from technology and brands, to fashion, celebrity, and everything in between. The safe and parent-approved FPgirl community delivers content and commerce to nearly one million tweens who love sharing their insights about what it’s like to be a girl in today’s world. Learn more at http://www.fpgirl.com.

About Toluna:
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna’s survey research has informed stories in the Financial Times, Advertising Age and Time Magazine. Toluna pioneered a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community.

Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.

CounterTack Scout to Provide Enhanced Visibility to Help Reduce Attacker ‘Dwell Time’

WALTHAM, Mass. (June 18, 2013) – CounterTack, the industry’s first and only provider of in-progress cyber attack intelligence and response solutions, today announced its partnership with rSolutions, an information security firm that provides a broad range of enterprise security solutions and professional consulting services. rSolutions will be reselling CounterTack’s Scout Solution for advanced threat detection and intelligence.

This partnership will expand rSolutions’ product portfolio and augment its offerings for enterprise customers. The addition of CounterTack’s Deep System Inspection (DSI) technology will help rSolutions customers not only reduce dwell time, but in the process give them access to the critical intelligence they need to better understand and combat advanced, and even unknown, threats. In partnering with rSolutions, CounterTack is expanding its presence into the government, mining and energy markets in Canada.

Security-savvy organizations understand that advanced threats are persistent, rendering many systems as continuously compromised. The more frequently companies are attacked, the more they become prone to follow-up attacks, underscoring the reality that blocking or alerting is no longer good enough. With deep behavioral analysis, CounterTack helps companies actively engage with attackers to defend critical systems at the endpoint.

“At rSolutions, we are constantly looking for unique and innovative solutions to help address our customers’ biggest problems,” said Richard Baker, managing partner at rSolutions. “Despite investing in the latest advanced threat detection offerings, our customers have crucial unanswered questions about how to assess, contain, and stop attacks that are still getting through. We believe CounterTack’s revolutionary approach to endpoint security is a perfect complement to our current network-based solutions and will provide our customers with the critical intelligence needed to stop attacks.”

“The ability to identify advanced attacks is essential. But that is only half the security battle,” said Neal Creighton, CEO, CounterTack. “The capability to minimize the impact of an attack by limiting its length or ‘dwell time’ in a system by actively engaging with attackers is now essential in limiting potential damage, understanding what the attacker is doing and targeting, and ultimately, diverting the attacker from production assets. The rSolutions and CounterTack partnership will provide companies with the tools and intelligence they need to identify and understand advanced attacks – empowering them to actively defend their businesses.”

About rSolutions

rSolutions is a boutique Information Secuirty firm providing enterprise security solutions and professional consulting services. As a results-driven organization, we help our customer’s meet their business objectives. A partner of several industry leaders, such as CounterTack, Splunk, FireEye, Qualys, Mobile Iron, Guidance Software and Accellion, rSolutions offers a suite of security assessment services including vulnerability assesments, penetration testing, web application testing and more. To learn more, visit www.rsolutions.com.

Alliance combines BlueMetal’s consulting expertise and RAMP’s award-winning solutions to bring next generation video content management and user experiences to large enterprises

Boston, MA and Watertown, MA – June 17, 2013 – RAMP, the industry’s leading provider of next generation video and search experiences for enterprises, and BlueMetal Architects, an interactive design and technology architecture firm, today announced that they have formed a strategic relationship. The companies will partner to deliver video content management solutions to enterprises with large volumes of video content for corporate communications, training, sales enablement and marketing.

RAMP’s award-winning MediaCloud® solution enables companies to easily incorporate video into their Microsoft® SharePoint® installations, delivering improved search and engagement for employees and other internal consumers of content. Through their engagements with enterprise customers, BlueMetal helps businesses realize the kinds of solutions they can implement using RAMP MediaCloud for SharePoint.

“Video is the new document, enabling richer conversations and knowledge transfer within the enterprise, but it also creates challenges with existing platforms and systems,” said Nate Treloar, VP & GM Enterprise, RAMP. “Partnering with BlueMetal now enables RAMP to accelerate the delivery of our next generation video solutions to large enterprises, and solve the real challenges these organizations face making their video content discoverable, engaging, and actionable.”

“Video file usage and storage is exploding in the enterprise, but increasingly our clients are discovering their existing content management solutions fall short when video is introduced into the mix,” said Bob German, Principal Architect, BlueMetal Architects. “Working with RAMP, we can help companies get the most value out of their investment in video content.”

The companies will host a joint webinar on August 20, 2013, to review their combined offering. Interested parties may register online to attend.

About RAMP

RAMP has developed the next generation of search & video experiences to make video more valuable. Using RAMP, clients are able to fully leverage the value of all of their video content by driving increased discovery across search and social sites, enhancing user engagement through dynamic search and publishing solutions, and maximizing revenue through sophisticated advertising capabilities.

Leading media companies and enterprises using RAMP include Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, Citibank, and others. For more information visit RAMP.com, or contact us at info@RAMP.com.

About BlueMetal Architects

Founded in 2010 by ex-Microsoft product and technology executives, BlueMetal Architects is an interactive design and technology architecture firm which specializes in the development of innovative applications and experiences. Our goal is the creation of outstanding solutions which transform our clients’ businesses, with a focus on creative design married to advanced software architectures. BlueMetal is a privately held company and is headquartered in Watertown, Massachusetts with offices in Chicago and New York. For more information, visit http://www.bluemetal.com.

Press Inquiries:
Allyson Pelletier
RAMP
apelletier@ramp.com
857-202-3470

Sadie Van Buren
Director of Marketing
BlueMetal Architects
svanburen@bluemetal.com
617-209-3840