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Month: December 2015

22 Dec 2015

This year’s hottest U.S. startups include five Mass. companies

by Jeremy Solomons | in News

Five Mass. companies make it to Forbes’ ‘hottest startups’ list: Onshape, DraftKings and more – Boston Business Journal

Five Mass. companies make it to Forbes’ ‘hottest startups’ list: Onshape, DraftKings and more – Boston Business Journal

Forbes released a list this week of this year’s hottest startups based on the fastest growing valuations over time between funding rounds. Three of those companies made it on the BBJ’s 2016 startups to watch list.

Here are the Boston-area startups on the list:

  • Jibo, a Boston-based social robot-maker, valued at $128 million.
  • DraftKings, a Boston-based online daily fantasy sports startup, valued at $1.2 billion.
  • Pronutria Biosciences, a Cambridge-based amino acid and therapeutics company, valued at $321 million.
  • Placester, a Boston-based real estate software startup, valued at $150 million.
  • Onshape, a Cambridge-based computer-aided design software startup, valued at $800 million.

From http://www.bizjournals.com/boston/blog/startups/2015/12/this-years-hottest-u-s-startups-include-five-mass.

22 Dec 2015

Biggest Deals in Massachusetts in 2015 include Digital Guardian

by Jeremy Solomons | in News

Massachusetts breaks a record for venture funding, according to PitchBook report – Boston Business Journal

The biggest tech deals of 2015 were all cybersecurity companies: Boston-based Cybereason, which raised $59 million in Series A funding; Waltham-based Digital Guardian, which raised $66 million in Series D funding and Bit9 + Carbon Black, which raised a $55 million Series F round.

Read More…

22 Dec 2015

Pwnie Express Receives Prestigious SC Magazine Security Innovator

by Jeremy Solomons | in News

Pwnie Express Receives Prestigious SC Magazine Security Innovator for “One of the Best Crystal Balls in the Business” – Yahoo Finance

Pwn Pulse(TM) Recognized for Its Industry Defining Ability to Detect, Fingerprint, and Analyze Rogue, Misconfigured, and Unauthorized Wireless and Wired Devices Threatening All Workplaces

Read more…

22 Dec 2015

Prelert in the News

by Jeremy Solomons | in News

Mike Paquette, VP of Products, at Prelert  quoted here:

2016 Application Performance Management Predictions – Part 3 | APMdigest – Application Performance Management

In 2016, analytics will no longer be a nice-to-have, but an essential component for any IT operations team looking to identify the root cause of performance issues quickly and easily. Leveraging automated unsupervised machine learning, organizations can analyze millions of data points each minute to determine what normal activity is and what’s anomalous. This means that only the right alerts are raised, rather than flooding IT with low priority activity or false positives. Further, behavioral analytics have the ability to grow with organizations by continuously adapting to new and existing patterns within huge volumes of data. As IT environments grow more complex over the coming year, organizations won’t need a team of data scientists to keep applications and websites running smoothly, they’ll need behavioral analytics.

22 Dec 2015

AI-based anti-cyerattacks solution from Former McAfee assets to Enter Singapore

by Jeremy Solomons | in News

AI-based anti-cyberattacks solution from former McAfee assets to enter Singapore | Singapore Business Review

“The foundation of existing security is broken!” This is a bold statement from two IT experts who used to work at a giant computer security company, McAfee. They claim that the concept of using ‘signatures’ to find and stop cyber attacks is ‘broken’ while the other technologies adopted today are only designed to ‘find the attack faster’. They founded Cylance, whose threat prevention product, CylancePROTECT, introduces a transformational detection and blocking system that is based on artificial intelligence. It claims of being able to stop 99.9% of cyberattacks by applying artificial intelligence to unlock the DNA of code to predict and stop the threat before it starts. –
See more at: 

 

22 Dec 2015

SocialFlow Closes $7.5M Series C Funding

by Jeremy Solomons | in News

By FinSMEs | Cayuga Venture Partners, Fairhaven Capital, Gefinor Capital, Rand Capital, SocialFlow, Softbank

SocialFlow, a NYC-based provider of a social media optimization platform, closed a $7.5m Series C funding. The round was led by Gefinor Capital with participation from new investor Cayuga Venture Partners and existing investors Fairhaven Capital, Softbank, and Rand Capital. The company intends to use the funds to enhance the recently released AttentionStream™ in-feed advertising […]

Read More…

22 Dec 2015

Investors just love cuddly robot maker Jibo

by Jeremy Solomons | in News

Sara Castellanos Technology Editor, Boston Business Journal

December 9, 2015, 2:00pm EST

Investors continue pouring millions into Boston robotics startup Jibo

Investors just love cuddly robot maker Jibo

Investors continue pouring millions into Boston robotics startup Jibo

BOSTON—In November, California investment firm Fenox Venture Capital announced it was pouring investor funding into Boston-based social robot startup Jibo Inc.

The amount wasn’t disclosed, but a regulatory filing that surfaced Dec. 8 says Jibo has raised an additional $16 million in equity investment.  Read more.

View photo gallery » Inside Jibo's new headquarters in Boston.

Inside Jibo’s new headquarters in Boston. Courtesy Jibo Inc.

http://upstart.bizjournals.com/money/loot/2015/12/09/investors-just-love-cuddly-robot-maker-jibo.html

21 Dec 2015

How to Build Relationships With Customers You See Only Once a Year

by Jeremy Solomons | in News

Customer Relationships – How to Build Relationships With Customers You See Only Once a Year : MarketingProfs Article

Holiday sales have traditionally been viewed as transactions with the customers buying gifts rather than as interactions with the people receiving the gifts. As a result, few brands put effort into winning customers’ loyalty to retain them for the long term.

That’s a lost opportunity: Holiday shoppers tend to be more receptive to new brands during this time of the year; to win them over, brands should make an effort to directly engage consumers.

Of course, engaging new customers isn’t necessarily second nature to brands when up to 40% of their annual sales occur between November and December, according to the National Retail Federation. Rather, brands traditionally focus on efforts that drive holiday sales rather than prompting future business.

To develop loyalty with new customers, however, successful brands understand the importance of developing an ongoing marketing strategy that goes beyond the short holiday selling window.

This year, consider the following strategies to implement a more holistic approach that will allow you to capitalize on the busy season and build long-term relationships with these once-a-year customers.

Since many holiday-season consumers don’t necessarily know what they’re going to buy, they’re more open to suggestion than other times of the year. Their mindset opens the door for interaction—and developing loyalty.

For customers coming into contact with a new brand or product for the first time, education is the perfect form of engagement, especially if it helps them get what they want. Most shoppers have their mobile devices at the ready—something brands can use to their advantage in store

North Face, for example, added a scan feature to its mobile app, which allows users to scan the tag on its clothing at all stores that carry its products. After they scan, consumers gain access to product information, user reviews, videos, and wearing tips.

Once you’ve helped shoppers, you’ll have gained data about their interests that you can use to re-engage them to shop with you in the future.

2. Give shoppers incentives to come back again

Chances are that if customers love your product or store and have a good buying experience, they’re going to shop with you again. But that isn’t something you want to leave to chance.

To entice customers to sign up for loyalty accounts and set them up to become repeat purchasers, offer them a discount on their purchase now if they sign up for the loyalty program, and reward them with loyalty points they can apply to a future purchase.

A discount will increase the chances that shoppers register for a loyalty program and buy now. Loyalty points they can use later increase the chance that they’ll return. If you have an existing points-based loyalty program, it’s important to consider the dollar amount of the discount you’d be willing to offer, and convert that into points.

Brands, however, don’t necessarily have to tie a discount to a loyalty program to win a consumer’s affection. The Children’s Place, for example, emails a discount (usually 25% off) for a future purchase after shoppers make their first purchase with the brand. It offers the incentive to return, while giving customers the added benefit of a discount.

3. Use insights from past and present shoppers to appeal to new ones

The past is definitely prologue in the case of shopping trends and habits. There’s a lot you can learn from customers’ previous behaviors—whether during specific shopping seasons, regarding a particular product, or through different channels. Information collected during all of those transactions can work to inform your current efforts.

Lookalike modeling allows marketers to profile shoppers according to data they have about other customers who have similar behaviors and characteristics. When using that data, brands can make conclusions such as “a customer buying this jacket is likely to buy these gloves, too.”

Amazon and others have been doing it for years. It’s a great way to not only offer upsells and cross-sells but also help customers navigate their holiday shopping experience in a way that leaves them with positive feelings about your brand.

This strategy also informs in-store display strategies, the content that appears in future marketing materials, and incentives to drive sign-ups for loyalty programs on the spot.

4. Make new holiday customers aware of the benefits of being regular customers

A recent COLLOQUY survey found that most younger holiday shoppers look to loyalty programs to get better or free deals throughout the buying season. That is, shoppers eagerly get involved with loyalty programs in the season when they have time to earn discounts and access deals.

Accordingly, assume that consumers will be searching for brands that offer existing loyalty program members great benefits, such as early access to special sales, double points for engagement, or even first dibs on new products.

Imagine, for instance, a toy store that gives loyalty program members special access to the hot gift of the year. (Remember Tickle Me Elmo?)

5. Don’t forget to appeal to the gift recipient

Chances are that it’s not only the gift buyers who will be new to your brand; some gift recipients will also encounter your brand for the first time. Considering that they’ll be interacting directly with your product, there’s high potential to engage this audience.

Many brands recognize these consumers by including incentives to browse, shop, and engage within their packaging and with their policies. Some include mini catalogs to showcase more of their product line and prompt future purchases. Others include high-value coupons to entice gift recipients to visit their site or stores to make a purchase themselves. And still others rely on free shipping for returns and convenient exchange policies to make contact with at least some of their new audience.

Once you’ve made direct contact with gift recipients, remember to engage them further using any of the tactics in this article on the path to building a relationship with them and gaining their loyalty.

These five tips will set you up for successful marketing in the New Year and ensure that the next holiday season has fewer strangers and a lot more loyal customers.
Read more: http://www.marketingprofs.com/articles/2015/28963/how-to-build-relationships-with-customers-you-see-only-once-a-year#ixzz3trXdIDhs

17 Dec 2015

Digital Guardian raises $66 million

by Jeremy Solomons | in News

Digital Guardian said Wednesday that it raised $66 million in additional financing. Previous investors GE Pension Trust, Fairhaven Capital Partners, Loring Wolcott & Coolidge, Special Situation Funds and Brookline Venture Partners all contributed to the funding. New investors LLR Partners, Mass Mutual Ventures LLC, the corporate venture capital arm of Massachusetts Mutual Life Insurance Co. and the venture capital Unit of Siemens Financial Services also participated. Waltham, Massachusetts-based Digital Guardian provides a data protection platform purpose that aims to stop data theft.

Read more…

10 Dec 2015

Webinar: Cybersecurity: The Year in Review and Predictions for the Year Ahead

by Jeremy Solomons | in News

Thursday, December 17, 2015 at 1 pm ET

If you follow cybersecurity, you know that 2015 has been an eventful year. And our annual year-in-review webinar is a definite must-see.

Featuring security expert Bruce Schneier, CTO of Resilient Systems; top security analyst Jon Oltsik, Senior Principal Analyst at ESG Research; and leading privacy expert Gant Redmon, General Counsel of Resilient Systems – this year’s panel will discuss and review the cybersecurity landscape from last year.

bruce_schneier-e.jpgESG-JonOltsik_jpg.jpggant_redmon.jpg
Join us in our final cyber resilience webinar of the year as our speakers tackle all of the major stories from 2015, and focus on lessons learned from several of this year’s headline-making breaches.

The panel will also debate top industry questions for 2016 – including the evolution of CISO’s role, how Boards of Directors are making cybersecurity a top priority, and how cyber criminals will continue to up their game when targeting major organizations.

If you missed it last year, you need to register now.

This webinar will be archived and available for later viewing

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Jibo, the First Social Robot for the Home, Named One of TIME’s Best Inventions of 2017

November 16, 2017

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  • Who We
    Are
    • Paul Ciriello
    • Jim Goldinger
    • Rick Grinnell
    • Bob Schnibbe
    • Rudina Seseri
    • Wan Li Zhu
  • What We
    Do
  • Where We
    Invest
  • What’s
    New
  • Get In
    Touch
  • Join
    Us