Celtra to Integrate Monotype Web Fonts to Help Brands Deliver High-Quality Content Across Multiple Screens Using HTML5
WOBURN, Mass.–(BUSINESS WIRE)–June 18, 2014–
Monotype Imaging Holdings Inc. (Nasdaq: TYPE), a leading provider of typefaces, technology and expertise for creative applications and consumer devices, today announced it will partner with Celtra Inc. to help brands more easily deliver highly dynamic advertising content across multiple screens. Available later this month, Celtra will integrate Monotype’s Web fonts into its AdCreator 4, the first cross-screen HTML5 technology for brand advertising that enables agencies, media suppliers and brands alike to create, serve and measure the success of high-quality digital display ads across smartphones, tablets and desktop. Web fonts are a critical component to responsive design and dynamic advertising, and through this partnership, Monotype will enable Celtra to deliver a wide range of typefaces that help brands and advertisers easily produce consistent and crisp text rendering across high-resolution displays.
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