Advertisers can now integrate high-quality selfies into their mobile ad campaigns and showcase products in 3D panoramic mode, enabled through a partnership between leading mobile advertising platform Opera Mediaworks and Celtra, creative, analytics and optimization platform for display advertising.
The partnership, announced today, brings together Celtra’s expertise in empowering advertisers to deliver meaningful, highly-captivating brand messages to their audiences in the most effective and measurable manner and Opera Mediaworks’ vast global ad platform, which serves 64 billion impressions a month to more than 800 million consumers.
With these new Selfie and Gyro ad formats advertisers can create highly-personalized, engaging campaigns and serve them to a precisely-targeted audience.
“The Selfie and Gyro units are just two examples of deeply engaging and immersive ad types that we are bringing to market with Celtra,” says Scott Swanson, President of Global Advertising Sales, Opera Mediaworks. “Our Innovation Lab team will work closely with Celtra on new display ad formats to make this technology available to brand advertisers.”
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