Springpad tastemakers and brands including Wayfair, Snooth and Breville collaborate to help people get organized for everything from workouts, finances and college searches to a $100 wine party for six
BOSTON–(BUSINESS WIRE)–Springpad, the smart notebook app that makes it easy for four million users to save, organize and share what’s important to them, has introduced a new website and 31 notebooks with expert organizing ideas to help people reach their goals for 2013. NationalOrganizationMonth.com, powered by Springpad, is dedicated to helping people gain control over their time, inboxes, paperwork and possessions and have more fun doing it.
Springpad’s notebooks for National Organization Month reflect an increasingly mainstream user base. While the traditional Springpad community has included early adopters who like to start from scratch with a blank-slate app, the company is now reaching out to a broader audience that is more comfortable with fully configured notebooks that can be used as-is or remixed for specific purposes.
“For many people, following a notebook is all they need as a useful and informative starting point for organizing their tasks and projects—especially when it comes from people and brands that they trust. By partnering with experts in a wide range of fields, from home organization to fitness to food and travel, we’ve created fun and informative ways for people to use Springpad to get things done for their homes, their events and themselves,” said Jeff Chow, Co-Founder and CEO of Springpad.
National Organization Month notebooks have been developed in collaboration with Springpad tastemakers as well as brand partners including Snooth.com, one of the world’s largest and most comprehensive online wine destinations; Breville, the global maker of kitchen appliances; and Wayfair.com, the largest online retailer of home goods and furnishings.
“Springpad offers a unique way to engage with consumers around our area of expertise,” said Trisha Antonsen, senior manager of social media for Wayfair.com. “Through our partnership, we can offer innovative solutions paired with zillions of products for home décor and organization to help consumers accomplish just about any project.”
The month begins with all the products, tips and guideline needed to Organize Your Life in 2013 from Andrew Mellen, the best-selling author of Unstuff Your Life, who is frequently called “The Most Organized Man in America.” Also available throughout January are notebooks to help people accomplish a wide variety of tasks, including:
- Organize your workout with 25 checklists and workout videos by professional personal trainer Lacey Stone, who has appeared on The Today Show, GMA, Dr. OZ, MTV and Bravo. Organizational tips help users keep their goals on track, while a power playlist provides a beat to drive steady progress. “The start of a new year is a perfect time to launch a new fitness routine—the hard part is keeping it going throughout the months to come. My notebook helps people discover workouts that really work for them, and stick with the program for a real difference in how they look, feel and live,” said Stone.
- Organize a $100 Wine Party for Six with recipes, wine suggestions, a shopping list and a budget tracker by Snooth.com wine mentor Constance Chamberlain. Presented in Springpad’s board layout, the notebook provides full-page views with enhanced information for each item, such as wine pairings and local deals for each recipe. Users can easily plan, shop and prepare for a gathering of friends, fine wine and food—at a budget-friendly cost. “With so many good wines available at every price point, there’s no reason a wine party has to be a budget-breaking luxury. My notebook helps people discover the right wines for their tastes and wallets, paired with the perfect foods for an experience their friends will remember,” said Chamberlain.
- Organize Your College Search with expert ideas, articles, videos and tips from the team at StudentAdvisor.com. “For example, you’ll see checklists for each year of high school, with more than 50 tasks that students and their parents can track together throughout each year,” said Dean Tsouvalas, Editor-In-Chief of StudentAdvisor.com. “Now parents and students can easily work together to fully prepare for a smooth college search, including links to all our financial aid advice, admissions essay tips, thirty questions to ask college officials and more.”
Other notebooks help users organize stress-free travel, healthy diets, messy rooms and closets, and many more tasks and projects. Each notebook can be followed, and individual items within the notebooks can be saved to users’ own accounts and notebooks.
“At Springpad, we’ve always believed that organization does not have to feel like work—and it can really help de-stress your life. With National Organization Month, we’re looking to help people kick off a year of successful projects, great events and brilliantly executed tasks,” said Jeff Chow, Co-Founder and CEO of Springpad.
Springpad is a smart cloud-based application that helps you discover, save, share and act on the ideas and information that matter most. Created by Boston-based Spring Partners and available for free for iOS, Android and on the web, Springpad’s smart notebooks help you get things done. TIME Magazine named Springpad one of the 50 Best iPhone apps of 2012. To learn more about Springpad, visit www.springpad.com.
SutherlandGold Group for Springpad
Remi Harrad, 917-517-9993